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Marketing: MART449 Creative Marketing for Behaviour Change, Sustainability and Social Good

Creative Marketing for Behaviour Change, Sustainability and Social Good


Marketing
Enrollment in this course is by invitation only

About This Course

Learn how to apply creative marketing, visual storytelling and filmmaking for behaviour change initiatives. This paper centres on the application of creative marketing strategies, concepts and techniques to influence human behaviour, with the objective of advancing environmental conservation, sustainable development and social good.

Facilitator

Dr Wiebke Finkler

I am a creative marketing researcher, documentary filmmaker and science communicator. With a background in marine biology I produce and research creative communication campaigns for positive environmental and social change. I also works with immersive 360 degree VR experiences and interactive storytelling.

  1. Course Number

    MART449

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  3. Classes End